Sunday, June 20, 2010

Jewelry Booth Promotions

I'm participating in my second craft fair next month at the 41st Schroon Lake Association Arts & Crafts Fair in Schroon Lake, NY. The fair is in the Town Park on July 17th from 10am until 4pm. If you are local to the area, or live close enough to make a low budget family vacation out of it, Schroon Lake is located maybe 40 minutes north of Lake George, and about an hour southeast of Lake Placid, in the Adirondack Mountains if you like hiking.

Anyway, I learned a little from my first experience, mostly that I have to speed up my checkout process. The feedback that I got on my prices was that they were just right. I also realized that there are many jewelry booths at craft fairs so you have to do something to stand out.

So, if you frequent craft fairs as a seller or even as a buyer, do you find that sales work? Perhaps a discount or free item if you spend $40.00? What about a sale on just one type of item. What would make you enter one jewelry tent but walk by another?


TiLT said...

that's a tough one. I tend to stop by those that, of course, look to be my style...but beyond that - not too crowded of a display - I like when I can actually touch at least some (not all need to be out there, but at least a good representation of the work) & there is a mirror to see it next to my skin, or to see where it'd fall around my neck - that sort of thing.

The displays don't have to be expensive looking but nice & clean and uncluttered.

oh, and clear pricing & accepted form of payments

storybeader said...

I have to see something that really strikes me too, in order to buy it. For a lot of people, it doesn't matter how much it costs. For me, $50.00 is pushing the limit, since I can make my own.

One thing a professional jeweler told me, is that her earrings are her bread and butter. And it's true; about half my monetary sales were earrings, in my past show. And $20 is not expensive!

Good luck! {:-D

Erika said...

My Mom loves shows and jewelry. For her, she is willing to stop at almost all booths...but maybe have that one showstopper that grabs attention--color/size/etc. I also agree with Tilt that I do not like cluttered. I like unique displays. That ALWAYS draws me in to a booth.

And figuring out how to accept payment just drives me batty.

A Keeper's Jackpot said...

Thanks for the thoughts so far!